The right necessities for your online success
All too often we see that when a good idea is presented, development is immediately started with great enthusiasm. It's fantastic to roll up your sleeves straight away, but not always the right strategy. Especially when people know the organization well, assumptions are often made. This causes both problems and unforeseen work. This causes the lead time and costs to skyrocket. The result? Malfunctioning technology, missing connections or a product that completely misses the mark for your target group: the customer. Annoying, but the reality for many complex IT projects.
Take the target group of your product as a starting point
The solution is simple: take a step back and map the entire customer journey to develop a product that meets all needs. Take the customer as a starting point. This way, the new digital platform and its functionalities not only fit perfectly with your organization, but also with the wishes of your customers. As an organization, you also want to be sure that you can deliver this experience to your customers. That is why we recommend examining the current business processes and employees involved, analyzing the most important functionalities and providing insight into technical (im)possibilities. This and more will be discussed during the Product Discovery.
The road to your Digital Masterpiece
After you have completed the first steps of the Product Discovery, you will receive a personalized report: the Growth Plan. This Growth Plan provides honest advice that perfectly matches the situation and wishes of the target group. In addition to this advice, the Growth Plan also offers a multi-year plan with opportunities, possibilities, and tools for further development of your product. In short, the road to your Digital Masterpiece.
The Product Discovery offers the following benefits:
- Avoid unnecessary rework by identifying the (im)possibilities of the technology.
- Shorten the turnaround time of the entire website project.
- A better idea of the functionality that your customer finds really useful.
- A better insight into the complexity of your website process and the requirements.
- A good working approach to welcome new insights.
The product discovery process
The Product Discovery consists of the steps below and concludes with a Go / No go moment. At this point you will receive the tailor-made Growth Plan for the creation of your organization's digital masterpiece. Do you have any questions or would you like a consultation (no strings attached)? Please contact us .
From customer journey to online platform in 3 steps
THE MASTER TEST: Are you well prepared?