Content platform for all your brands

To successfully inform your target group online, having a future-proof and clear content platform is essential.

 

A developer who is using the content platform

The importance of a good CMS system for your content

A good CMS forms the basis of the website and enables the management of all your websites and content within one environment, without requiring knowledge of programming languages. A CMS is important for every type of organization. Universities, hospitals, commercial organizations, government agencies, and other organizations all have one thing in common in this area: they want to get in touch and/or share information with the target group. Content such as blogs, videos, photos and podcasts play a major role in this because it forms the bridge between organizations and the target group. It offers the opportunity to share the story and convey the right message. Without a CMS that meets your wishes and goals, publishing, sharing and keeping content up to date is either a lot of work or impossible. In addition, a CMS that does not comply can cause various problems, such as:

 

framework icon Poor performance

When the website does not function optimally, visitors do not get the experience they are looking for and expect. Consider long loading times, platform downtime and pages that are not displayed correctly. This can result in frustration, visitors leaving and a poor online image. In analytical terms, this translates to a high bounce rate and a low conversion rate.

person-with-headset icon Technical limitations

The CMS must not only fit in well with the objectives, but also with the other systems in the digital landscape. Without the right connections, systems may function limitedly or not at all. There is also a chance that data is entered into the system incorrectly or incompletely, which results in additional and inefficient work.

search icon Limited SEO options

Search Engine Optimization (SEO) is the optimization of pages with the aim of improving positions in search engines. Content is one of the most important factors here. Without a good CMS, it will be difficult to keep content clear and SEO-optimized. This makes it more difficult to achieve and maintain a higher position in search engines such as Google.

A fragmented online landscape

We regularly encounter fragmented online landscapes. In short, this means that organizations have multiple websites or systems with different suppliers. This is not only associated with double hosting and further development costs, it is also inefficient. Organization-wide adjustments must be implemented on many different pages or domains.

In addition to the costs and extra work, risk issues also arise. This is because all these domains and pages also have the necessary administrators with admin rights. Due to the fragmented landscape, it is easy to lose track of these rights, with all the potential consequences.

Multisite and multilingual

Therefore, manage all your websites, web pages and content clearly from one central system from one supplier. This has several advantages:

  • Save time because changes that normally have to be made per system can now be implemented for all websites in just a few steps.
  • Avoid double costs of hosting and further development with multiple providers.
  • Add new websites to the system with relative ease.
  • Add an unlimited number of languages that are easy to manage.

MaxServ builds on TYPO3 content platform

In our opinion, a good CMS is TYPO3. We build on this because it is a user-friendly and reliable system for publishing and managing content. Would you like to read more about TYPO3, why we chose this CMS and what we can do for you together with this CMS? View our TYPO3 page. Below we discuss a number of features of the TYPO3 content management system that can make a difference for an organization:

  • Safety starts at the foundation

    In TYPO3 CMS, security has been made one of their top priorities. Every plugin is reviewed before being published, and the CMS is equipped with strong security features such as multi-factor authentication and audit trails. Additionally, the platform receives regular updates to maintain security at the highest level.

  • Collaborate efficiently and safely

    With the comprehensive access control, you can easily grant different access levels to individuals and teams in the form of roles. This way, you determine what each role is allowed to do in a system, helping you protect your digital projects. These roles can then be applied in the Workspace. This creates a well-defined workflow within TYPO3, keeping the creation, editing, management, and publishing of content as efficient as possible. It promotes collaboration, quality, and production speed.

  • High performance

    With TYPO3, you are assured of high performance on both the front end and back end. The system continues to run at full speed, regardless of how large the multisite platform becomes. This creates a pleasant working environment for employees. Moreover, it translates into a fast and enjoyable online experience for visitors, ultimately contributing to a higher conversion rate.

  • Future-proof thanks to the roadmap

    As a CMS, TYPO3 operates with a roadmap where they announce all their updates and patches. Thanks to TYPO3's punctuality and strict planning, both we and our clients know when the next update will be implemented and what the updates entail. This ensures that you never have to deal with an outdated system.

  • Search engine optimization within a good CMS

    In addition to the previously mentioned features, TYPO3 provides you with all the tools needed to set up an effective SEO strategy, helping to increase the visibility and conversions of your website(s). Key functionalities include:

    • Use of search engine optimized URLs, which are human-readable web addresses for your site(s).
    • Manage URLs, including redirects, and create custom error pages.
    • Improve search engine rankings by optimizing meta tags, page titles, and alt attributes for images.
    • Enhance content coherence with internal link suggestions.
    • Automatically generate XML sitemaps for each site and language.
    • Integrate market-leading SEO tools like Yoast SEO for TYPO3.

Universities choose MaxServ

At MaxServ we have gained a lot of experience in developing platforms for universities. This results in a good match between the platforms we developed, the issues facing universities, our working method and the delivered result. You can read more about these collaborations on the page below.